Toora Whiskey- Mobile Site UI
This case study focused on the design of a simple e-commerce desktop and mobile site for a affordable and inviting whiskey brand, with the persona of a 40 something that lives with friends, works in a small team and has a small budget.
With this persona in mind I designed a sleek and warm looking UI, with easy to use features and simple and effective flow from product features to purchasing. Content such as images and marketing message to communicate the focus on sharing the product with friends and family.
Toora Whiskey- Desktop Site UI The desktop site was made with brand consistency in mind, presenting a similar design to the mobile site UI, with a sleek and simple flow process.
User testing found that both mobile and desktop sites were responsive and clear to navigate.
Though a simple case study of an E-commerce site, the experience taught the importance of site functionality, displaying clear information and presenting an easy shopping experience for a customer, persona in mind.
MOBILE SITE UI
Video demonstrating the user interactivity and design flow of the ‘Toora Whiskey’ mobile site.
DESKTOP SITE UI
Video demonstrating the user interactivity and design flow of the ‘Toora Whiskey’ desktop site.